Absa and the Premier Soccer League (PSL) will be ending their sponsorship relationship of the Absa Premiership when the sponsorship contract expires at the end of the current season.
Absa has had a 16-year relationship with football in South Africa, 13 of which have been as sponsor of the Absa Premiership since 2007.
Absa Group Chief Executive Daniel Mminele said the ending of anchor sponsorship is not the end of ABSA’s relationship with football.
“We have enjoyed a long, fruitful relationship with the PSL and have supported the PSL’s work in South African football and sports development. While we will no longer be the anchor sponsor for the PSL, soccer will always remain close to our hearts. We are therefore exploring alternative options to continue our relationship with the PSL.
“We would like to thank the PSL and the football community for the excellent partnership and support over the years,” said Mminele.
PSL Chairman Dr Irvin Khoza is grateful for Absa’s role in making the league more professional.
“The Absa Premiership era will forever be a reference point for football glory, both in term of club development and player performance in our sports history. The PSL is grateful to Absa for strengthening the league to true professionalism.
“Memory is a prized component for football followers around the world. The period of 2007 to 2020 will forever be etched in the memories of football fans as a highpoint in the PSL,” said Dr Khoza.
Written by: Diski Voice