The Premier Soccer League have confirmed MultiChoice’s DStv as the new title sponsor of the premier division on a five-year deal.
DSTV replaces Absa as the title sponsor of the premier league.
PSL Chairman Dr Irvin Khoza, the establishment of the DStv Premiership is a natural evolution to the relationship and will be a powerful synergy, in what it brings for the football supporters.
“As the PSL continues to innovate with a quest to improve its product, it will have a full backing of DStv, whose offering require an abundance of local content. There is no “them and us. Dr Khoza said.
“We are joined at the hip to produce enhanced consumption of the best product for our deserving supporters.”
MultiChoice Group CEO, Calvo Mawela believes the deal between DStv and the Premier Soccer League speaks to the essence of who and what the two organisations represent.
“The DStv Premiership is the coming together of two brands that connect South Africans emotionally. Mawela said.
The DStv Premiership is the intersection where the best of local football meets the best of local entertainment. Babize bonke bazobona senzani!
Written by: Diski Voice