Cape Town City FC and First National Bank (FNB), one of South Africa’s leading financial services brands, have announced that the bank is the new official title sponsor of the team for the next three years.
City were previously sponsored by DirectAxis, which is a business unit of FirstRand Bank Limited.
The Citizens will dorn the distinguished FNB brand on the front of their shirt in 2022/23 season, which will see them compete in the Premier Soccer League as well as in the CAF Champions League.
Chairman of Cape Town City FC John Comitis says they are honoured to partner with such a big brand.
“It is an honour for Cape Town City FC to partner with a South African institution on of this magnitude,” Comitis said.
“FNB is one of the most recognisable brands in the country and has been a pioneer in strategic sporting partnerships.
“These types of sporting investments have shaped the growth and potential of South African sport and we laud the relentless desire and vision of FNB to play a critical role in South Africa’s rich sporting history and future.
“Football is the nation’s most popular sport both in active participants and viewers and we are delighted to connect football and FNB in a way never done before. Our brands are well-aligned, especially in terms of investing in the future well-being of our youth. This partnership allows Cape Town City to further expand the extensive work we do in our local communities at grassroots level, as we develop our DreamClub100 project and refine the future football stars and ambassadors of tomorrow.”
CEO of FNB Middle Market, Rob Gwerengwe expressed excitement at partnering with the Citizens.
“We are excited to sponsor Cape Town City Football Club as part of our proud legacy of supporting our country’s sporting talent from grassroots to greatness,” Gwerengwe said.
“Over the years, we’ve consistently invested in partnerships that foster social cohesion while also providing a platform for our local talent to showcase their skills.
“Football is the heartbeat of South African communities, and we’re thrilled to have an opportunity to delight fans on and off the field through our partnership with this incredible football club.
“As a trusted financial services provider with a strong commitment to social prosperity, our sponsorship is also designed to uplift communities across the Western Cape.”
Written by: Diski Voice
