PSL, Absa Launch ‘Woza Nazo’ Campaign


After a long-standing partnership of 10 years, Absa today celebrated the renewal of the Absa Premiership sponsorship with the Premier Soccer League (PSL) for a further five years by launching the exciting 2017/18 Absa Premiership ‘Woza Nazo’ campaign.

The Chairman of the PSL, Dr. Irvin Khoza together with the Group Executive of Marketing and Corporate Affairs at Absa, Bobby Malabie announced the new deal between Absa and the PSL.

PSL Chairman Dr. Khoza said: “The last 10 years of this partnership have demonstrated that for a relationship to enjoy longevity, both sides must have common goals that glue them together. As we renew for a further five years, we would like to thank Absa for their trust and confidence in the PSL as the best vehicle for their message to millions of people.

“As we continue with the sponsorship, we do know that for this partnership to remain impactful, it cannot be business as usual; we have to continuously innovate to remain relevant. We are therefore excited about some of the innovations coming up in the 2017/18 season including the ‘Absa Premiership Rivalry weekends.”

In the 2017/18 Absa Premiership season, Absa is set to bring back the fire through Woza Nazo, meaning Bring it On. Absa is setting the stage for players to bring the magic and for the fans to bring the noise through the Woza Nazo rivalry matches such as fixtures between city rivals, historic rivalry and the David versus Goliath battle, just to name three that will take place around country.

The 2017/18 Absa Premiership season, which will see the 16 Absa Premiership clubs battling for the R10 million winners’ cheque, will kick off on Friday, 18 August 2017, with the fixture between defending league champions Bidvest Wits and Cape Town City at the Bidvest stadium.

A day later, Saturday 19 August 2017, will see the start of the exciting, new brand campaign by Absa – Absa Premiership Woza Nazo – get off the ground as SuperSport United welcome city rivals Mamelodi Sundowns to the Lucas Moripe stadium for the Tshwane Derby.

Malabie said: “Our association with local soccer and sponsorship of the biggest soccer league on the African continent, will see us continue to deliver thoroughly entertaining soccer to South African fans. The partnership provides us with an opportunity to engage with our customers, clients, and every person whose life is touched by football – these are the people we exist to serve and the reason we want to leave a positive impact in the communities we operate in as a bank. With the new season, we are urging our customers and soccer fans everywhere to come and experience the beautiful game in the stadium and stand a chance to Kick for R1 million. We are thrilled to also reveal that we will have an Absa Red Ticket Zone access on match day, which will see us rewarding our customers for their loyalty with such unique and unforgettable experiences.”

“At Absa, we believe that soccer isn’t just a sport but it’s the greatest rivalry in the world. The new Woza Nazo campaign is going to create huge excitement from the stands to field of play. We believe rivalry is the force that makes the game better and we at Absa are going to make it better this season. For this upcoming Absa Premiership season, the public is going to witness games with rivalry like never seen before,” Malabie commented on the Woza Nazo campaign.

The new and exciting additions ahead of Absa Premiership Woza Nazo 2017/18 season include:
Absa Red Ticket Zone access on match day, which will see the bank rewarding loyal customers with unique and unforgettable experiences through the beautiful game.
• Fans will have an opportunity ahead of every big ‘rivalry’ match to purchase an Absa Red Ticket from the Woza Nazo Bus that will be on the ground for the rival match, for only

– The Absa Red Ticket pass will include a bundle of exclusive Absa Premiership   experiences including branded merchandise, food and refreshments and block-booked premium seated at a unique, Absa red Ticket Zone grandstand at the stadium.

• On match day, fans will stand a chance to R1million through the Absa Kick for a Million competition. Six fans from the rival teams will be selected from both the public and from the Absa Red ticket holders. The overall winner of this competition will take home R1-million after a series of challenges and stages as per the competition rules.

The 2017 Absa Premiership Woza Nazo Fixtures:
• Tshwane Rivalry
Saturday, 19 August: SuperSport United v Mamelodi Sundowns; Lucas Moripe Stadium
• Cape Town Rivalry
Saturday, 30 September: Ajax Cape Town v Cape Town City; Cape Town Stadium
• Soweto Rivalry
Saturday, 28 October: Kaizer Chiefs v Orlando Pirates; FNB Stadium
• David v Goliath Rivalry
Saturday, 25 November: Chippa United v Mamelodi Sundowns; Nelson Mandela Bay Stadium, Port Elizabeth
• Free State Rivalry
Saturday, 09 December: Bloemfontein Celtics v Free State Stars; Dr Molemela Stadium, Free State

Written by: Press Release